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Wine Shelf Collapse

What a waste of wine.

Security footage from Superior Discount Liquors, a store in Sheboygan, Wis., shows a nearly empty shop with row upon row of wine bottles on shelves.

While the forlorn country and western song “When the Wine is Gone” by Rink Hardin plays in the background, a shelving unit that spans one wall of the shop seems to pull away from the wall and collapses, sending thousands of bottles crashing to the floor. An employee runs out of the way as a tsunami of red wine comes cresting towards him.

The event happened in July but the store only posted surveillance video earlier this month. The store’s manager told local newspaper the Sheboygan Press that the four-level shelf, 78-foot long shelf had been in use for 31 years.

Employees cleaned up the mess within a day without closing the store, Lori Gregorie told the newspaper, adding that insurance covered the losses for the 6,810 bottles which ranged in price from $3.99 to $149.99 (U.S.)

The note from the store posted with the video stated: “At the time it was horrible, but looking back at it we can't help but laugh. Enjoy.”


Added: Oct-25-2011 
By: xiam
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Tags: Superior, wine shelf collapse
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