Talk about hair of the dog ... Now man's best friend could become his best drinking buddy, too, thanks to a beer designed especially for dogs.
Sold in a glass bottle with a contented German Shepherd pictured on the label, beef-flavoured Dog Beer is being pioneered at a Derby pet shop.
Non-alcoholic and said to have nutritional value by retailer Pets at Home, the drink is proving popular with customers at the Meteor Centre store, according to manager Mike Hall.
"There's potassium, protein and fats in there. There's nothing in there to harm them, that's for sure.
"People are going to sit and watch the football and have a beer with the dog.
"We've had quite a lot of repeat business - people coming back for more because their pets really enjoyed it."
The Derby store was chosen as the place to test the drink's popularity before Pets at Home launched it nationwide.
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