Dom Jolys Happy Hour is a critically acclaimed spoof travel series supposedly investigating attitudes to alcohol around the world entitled Dom Jolys Happy Hour in which Joly teamed up with his friend Canadian digital artist Peter Wilkins. Together they explored drinking habits around the world travelling to the Southern United States, Russia ,Australia ,Europe ,and India. During the first documentary the pair explored Miami drinking styles met up with some hillbillies in the Appalachians tasting moonshine and visited a gay cowboy bar in Atlanta before taking on the Christian right in Alabamas dry counties.They went on to visit Russia trying 80 alcohol (by volume) homemade vodka known as Samogon. He explained "(you have an hour where you feel you can take on the world then you black out. But because its almost pure alcohol no hangover - sadly because I cant remember it I dont know if its worth doing". They then visited Australia Mexico and Europe before ending the tour in India. It was described in The Guardian as "a brilliantly surreal take on the tired format that is the TV travel show."[cite this quote]The programme included a lot more than just attempting to discover foreign drinking habits for instance in Russia Dom received a haircut from a nude woman and both he and Wilkins performed their own version of a Morris dance before a bemused dance academy. Another instance found them catching crocodiles in Australia."The premise of investigating alcohol is ridiculous" Joly admitted during an interview. "I wanted an excuse to travel the world but they (Sky TV) wanted a focal point. So I said as a joke: Well I quite like drinking. And they went Fantastic thats brilliant!" The DVD was released on the 1st October 2007.