Samsung may have lost the patent battle against Apple, but that doesn’t mean the Korean electronics giant has quieted down. In a new ad shown to Mashable that will start running in
various national and regional papers on Sunday, Samsung has stacked the
specs of its Galaxy S III smartphone against the newly-announced iPhone 5.
What’s first noticeable about the ad is its tagline, which is an
obvious jab at Apple: “It doesn’t take a genius.” Not only does this
reference Apple’s “genius” retail employees, Samsung also implies that
deciding between the two devices is a piece of cake.
The Galaxy S III’s list of features is much longer than the iPhone 5,
and its specs beat Apple’s latest smartphone in terms of HD resolution,
talk time and RAM. It also features near-field communications (NFC)
technology — not included in the iPhone 5 — which allows users to pay at
checkout with a mobile phone.
The ad also pokes fun at the iPhone 5′s specs wording, dismissing Apple’s new Lightning dock as “a totally different plug.”
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