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When is a tea party not a tea party?

Political movement is complicating marketing of actual beverage

By Rex W. Huppke, Tribune reporter
8:58 p.m. CST, March 7, 2010

On a trip to China in 2006, Tony Gebely fell in love with tea, both the drink and the ceremony of enjoying a calm cup. Embracing his passion, the Chicagoan recently launched an online tea business but has already run into unexpected problems making sure his chicagoteagarden.com site gets noticed on the Web.

"When I look at search engine results for ‘Chicago tea,' I find a whole bunch of Chicago tea party movement sites," Gebely said. "There are a few tea places and then all this political stuff. It's pretty annoying."

Purveyors of fine tea and tea enthusiasts in general find themselves steeped in a linguistic shift, their beloved beverage now associated with a conservative political movement routinely praised or pilloried on talk radio and cable n

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Added: Mar-8-2010 Occurred On: Mar-7-2010
By: gregory_peckory
In:
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Tags: tea party, marketing, tea,
Location: Chicago, Illinois, United States (load item map)
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