Swanky British retailer Harvey Nichols provoked controversy Friday by using models who look like they have wet themselves for its latest advertising campaign.
The ads, which are officially launched Monday, feature smartly-dressed, stony-faced men and women with wet patches on their clothing, along with the advice,
"Try to contain your excitement."
Users of the social networking site Twitter are already describing the annual sale campaign as "absolutely disgusting" and "crazy", or simply asking "WTF?!"
Others see less of a problem. "I don't know what people are complaining about," one wrote.
Julia Bowe, marketing director for the store, played down the reaction to the ads, describing them as merely a "humorous reaction to the often-irrational excitement sale time engenders."
Tags: Harvey, nichols, Incontinence, ad, campaign, funny, pee-pee, urine, WTF
Location: London, England, United Kingdom (UK/GB) (load item map)
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