An excellent (New South Wales, Australia) NSW Centre For Road Safety campaign video from 2007.
Research is showing that the anti-speeding message in the ‘Speeding: No one thinks big of you’ campaign has hit home and is having an effect on driver attitudes.
The campaign, launched in June 2007, shows people wiggling their pinkies at young men who are speeding.
The campaign has got the community and young people talking and thinking about speeding – that’s the first crucial step in getting young drivers to slow down.
A wiggling pinkie now has another meaning – slow down and stop acting recklessly on our roads because stupid driving behaviour can cost your life in the blink of an eye.
76 per cent of people surveyed believed the campaign increased community awareness about speeding and understood the campaign’s clear anti-speeding message.
The campaign is about s