* Poster to raise money for needy animals
* $1 from each wax for Animal Welfare League
* Some Gold Coast locals outraged by image
It started out as a bit of fun to raise money for the Animal Welfare League on the Gold Coast but it's turned into a fur-raising cat fight.
The Australian Christian Lobby has condemned a risque flyer for wax treatments showing a woman in sexy lingerie with a cat sitting between her open legs, and the slogan "What's New Pussycat?".
The flyer, distributed to homes around Burleigh Heads, promises to donate $1 from every wax treatment to the Animal Welfare League.
The league's marketing manager, Brooke Whitney, says it's all for a good cause and a bit of edgy, but harmless fun.
"It's just thinking outside the box," she laughed.
"We've been running an SOS campaign for the past six weeks and this little ad has got more publicity in 24 hours than we've had since the campaign started and it's certainly getting the message out."
Ms Whitney said the vast majority of the feedback has been supportive and positive.
"We put it on our Facebook page yesterday which is where it's all stemmed from, and the majority of people who support us are all for it, there's just been a couple of people who think it's a little bit inappropriate."
An almost identical ad, featuring a naked woman, was used by the Strip - Ministry of Waxing in Singapore to raise money for the Cat Welfare Society two years ago.
The ACL's chief of staff, Lyle Shelton, said it's no laughing matter.
"This seems to be the advertising industry yet again thumbing its nose at the idea that children should be protected from inappropriate sexual messages," he said.
"This is not the kind of thing you'd be able to advertise during children's viewing time on TV and yet we're allowed to fill public space with highly sexualised, suggestive messages objectifying women.
"The industry's already demonstrated it cannot be trusted with self regulation. There's been no effective policing of it and no sanctions of any meaning."
Mr Shelton said a parliamentary committee which failed to hand down tougher regulations this week missed the opportunity to rein in immoral advertising.
But co-owner of the Recreate Yourself salon James Patten said their feedback has been overwhelmingly supportive.
"I got a bit nervous when we started getting a little bit of criticism but I don't regret doing it because the Animal Welfare League need the publicity. Let's just hope it turns into donations," he said.
"Our phones have been ringing off the hook, so given the exposure we've received I will be topping up our donation to the Animal Welfare League and instead of raising a couple of hundred dollars they'll get around a thousand."
Mr Patten said when the flyer came back from the graphic designers he cleared it with the Animal Welfare League and asked his staff of 15 women if anyone thought it was offensive and they all said no.
"My conscience is clear, we did it for the right reasons."
Read more about the risque Animal Welfare League poster at the Gold Coast Bulletin. [http://www.goldcoast.com.au/article/2011/07/06/330235_gold-coast-news.html]
Hat tip to Jon J. Ray at Tongue-Tied 3
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