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Detroit fails again (sigh)

Is it any wonder why the American Automakers are failing?

Yet another "we don't think there will be a demand rationale."

April 26, 2009
Where Have All the Diesels Gone?
By CHRISTOPHER JENSEN
New York Times

WITH major advantages in both fuel efficiency and torque output, diesel engines are a natural match for pickups. But the Detroit Three are not in sync on plans to offer diesels in new editions of their light-duty trucks.

While Dodge says yes, Ford is waffling. General Motors says not to hold your breath.

The Dodge Ram will get a Cummins diesel, said Scott Kunselman, vice president for Jeep and truck product development at Chrysler. But he would not say when it will arrive.

A diesel was also planned for next year‘s Ford F-150, but that plan is being reconsidered in light of the big price premium for diesel fuel that developed last summer, said Matt O’Leary, the truck’s chief engineer. While the gap has narrowed, there is concern that it could return and stifle demand for diesel engines.

“We are going to wait-and-see a little bit on diesel,” Mr. O’Leary said.

General Motors had planned to offer a new 4.5-liter diesel V-8 in the 2010 Chevrolet Silverado and GMC Sierra, but says the plan is on “indefinite hold.” CHRISTOPHER JENSEN


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Added: Apr-27-2009 Occurred On: Apr-27-2009
By: PH-DEE
In:
News
Tags: Detroit, diesel, Ford, GM, Fail
Views: 11785 | Comments: 46 | Votes: 0 | Favorites: 1 | Shared: 0 | Updates: 0 | Times used in channels: 1
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  • Here's why the auto makers are failing on an epic scale:

    1. Diesel trucks with any kind of utility are priced around 50,000 USD.
    2. Every Car manufacturer on the planet make a Diesel version for sale overseas.
    3. Cheaper versions of Cars/Trucks sold in the USA are availible to overseas markets, but not here.
    4. How did the price of a barrel of oil drop from 133.93 USD to 41.02 USD in SIX months (June 2008 - Dec 2008)? We did nothing to reduce our usage.

    Fact of the matter is, with Biodi More..

    Posted Apr-28-2009 By 

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    • This behaviour applies also to non american companies.For instance here in Italy Mazda3 has those engines; 1600cc 105 HP, 2000cc 150 HP (no turbo) and a 1600 cc diesel with 110 HPs.
      I looked in some american forums and saw only the 2300cc turbo version, with many less optionals than US version (let's say automatic A/C).
      That's why I'm surprised when it comes to read some comments in here, where small europen cars are shown (let's say a Smart or small Fiats) and bashed big time.

      That's the time More..

      Posted Apr-28-2009 By 

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  • With people waking up to the fact that we can power diesel engines with used corn oil and the like, I'm sure Big Oil has a hand in the Big 3 slowing down on diesel truck production.

    Posted Apr-28-2009 By 

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    • Indeed, the corporate juggernaught doesn't want you to know that almost ANY oil or oily by product will do...from transmition fluid to linseed oil. I lived in Germany for a few years, and nearly all the taxis (Mercedes, of course) were diesels, along with most of the light and heavy duty trucks...not to mention a great portion of the private automobiles (don't know the %)

      American auto companies are too inflexible, and far too reliant on fuel market trends to determine the course of their ma More..

      Posted Apr-28-2009 By 

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    • Yup.

      Posted Apr-28-2009 By 

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  • I bet people feel burned by the exorbitant price that has been on diesel as of recent.

    Posted Apr-28-2009 By 

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  • This article is funny as hell, I didn't have any problems whatsoever buying a Dodge 2500 pickup with a 6.7 Cummins Turbo Diesel. Dodge has only been making them since the 80's. Where have you been dude? By the way, there's a bunch of them left on the lot if anyone else is interested! LMAO!

    Posted Apr-28-2009 By 

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    • The article is about using them in "light duty" trucks.

      Posted Apr-28-2009 By 

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    • Any luck buying a diesel F150?

      The article is about light trucks.

      Posted Apr-29-2009 By 

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    • Why would you want a diesel in a "light" truck? The power would twist the god damn frame in half! LMAO! Gee, does that mean my 3/4 ton isn't a light truck? I better go get me a CDL to drive it! You freggin goofballs crack me up! I see why Detroit doesn't listen to you clowns! LOLOLOLOL!

      Posted May-2-2009 By 

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    • Gee, thanks for straightening me out on that! I can't wait to trade my 3/4 ton Dodge in for a 1/2 ton! Why would you want that much power in a wheelbarrow is beyond my comprehension! Leave it up to you rocket scientist to figure this one out! LMAO! You funny long time!

      Posted May-2-2009 By 

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    • The torque produced by turbodiesel engines would not twist a frame. North America is currently the ONLY market in the world where light diesels are not an option.

      Do you think this is the case because of the environmental purity of the American automakers and their tools in congress?

      Next time you are in Europe, or Asia, try one out. You won't go back to gas. Diesels are able to do much more than just tow.

      Posted May-2-2009 By 

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  • Will you stupid leftist fucktards ever, EVER consider that maybe the big 3 aren't doing it because THE MAJORITY OF CONSUMERS AREN'T INTERESTED IN PAYING AN ADDITIONAL FIVE FUCKING THOUSAND FOR A TRUCK WITH A DIESEL ENGINE? If there is a demand, they will make it. That is how capitalism works. How can you idiots not see the fucking obvious?

    Do you morons inconvenience the shit out of yourselves and pay more to save the planet? No. Leftists are typically the most selfish dumb fucks to have in More..

    Posted Apr-28-2009 By 

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  • It might also have something to do with the fact that producing a diesel engine that conforms to new, tougher, emisions standards, and still outputs usefull torque is tough as shit. CAT, as of next year i think, will no longer be producing a road engine.

    Posted Apr-28-2009 By 

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    • It is curious how the petroleum industry and Detroit itself differed in their responses to gas emissions and CAFE standards versus diesel emissions.

      They cried for years over one and went completely silent on the other.

      I think they understand that diesel is the one fuel that can rip their market grip apart.

      Posted Apr-28-2009 By 

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    • I love's me some Gubberment regulation! They really do help industry!

      Posted Apr-28-2009 By 

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  • This article is about diesels in F-150s, Chevy and Dodge 1500s.... not in F-250s/Chevy and Dodge 2500s and above.

    I don't see how they fail? They aren't putting diesels in these pickups because it is the economical thing for them to do right now. When putting diesels in the light duty trucks will be a profitable thing, then the companies will do it. Makes sense to me.

    Posted Apr-28-2009 By 

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    • Agreed, Ford is doing fine with their current production...they required NO bailout whasoever. Why would they change the lineup now??

      Posted Apr-28-2009 By 

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    • Where exactly does the article state 1/2 ton's only? The poster put a pic of a Ford F-350 in there for what? Clear that up for me, would you? Did we read the same article?

      Posted May-2-2009 By 

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  • Wow...I find it incredible to see them not offering a diesel variant. We've got commercial vehicles lighter than F-150's where diesel's outsell the petrol variants, hands down.

    Diesel fuel here has a small price premium over unleaded, but it's offset by the better fuel economy attained by diesel engines.

    What's the price difference between diesel and petrol in the US?

    Posted Apr-28-2009 By 

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  • I still feel that some of the Auto Bailout money should have gone to companies such as Tesla Motors so they could increase production of their proposed all electric sedans and minivans they had in mind. Being that someone other than the Big 3 was getting funding from the Government, I'm sure that would have lit a fire under the Big 3 to start producing quality products and at a fair price.

    Posted Apr-28-2009 By 

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  • use to have a 81 merchedes deisel.. best car I ever owned... with fuel heaters most diesels can run straight veg oil....

    Diesel use to be the cheapest fuel, as it should, it takes the least amount of refining.....

    remember when it went to almost 6 bucks per gal..LOL

    what a ripoff.... the clean restrictions only were supposed to raise it 7 cents a gal.....

    it's big oil.... ripping us off... period...

    Most AMERICANS have a bad take on DIESEL....

    it's what moves this COUNTRY.. More..

    Posted Apr-28-2009 By 

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  • what a wholely unfair statement "Detroit fails again".. are you even paying attention?

    Aside from FORD (yes a Detroit company), name me ONE auto maker that wasn't bailed out by it's Govt(s).

    You can't because there isn't one.

    Detroit did NOTHING but make the cars people wanted. Chrysler alone outsells EVERY European brand combined.

    Posted Apr-28-2009 By 

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    • Detroit made cars people wanted? Then how did Toyota become the leading car manufacturer in the world last year?

      Toyota has several light duty trucks made overseas that have small diesels in them. They get 30 mpg. The Hilux is the European version of the Tacoma. Nissan used to sell a nice little diesel engine in their trucks 20 years ago in the U.S.

      Essentially, by not producing these trucks themselves, Detroit has enabled the foreign makers to not compete in this niche. Nobody has th More..

      Posted Apr-29-2009 By 

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    • 1) Yes, they build cars people want. Again, how many DECADES was GM #1, DESPITE being in less than half the nations Toyota is?

      Chevy too has a light duty, compact truck (S10/Sonoma) and it sells marginally well by anyones standards. But no, california air resources boards (and by proxy, the rest of America follows suit) negated the sales of ANY diesels here. BluTech (Daimler/Chrysler) is the first to come back to California meeting all guidelines for 2012.
      NOTE TOYOTA DOESN"T SELL A DIE More..

      Posted Apr-29-2009 By 

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    • Diesel isn't an option in the U.S. because Detroit wants it that way.

      Just compare how much money they spent lobbying congress on CAFE standards vs. the change in diesel emissions. I strongly suspect, in fact, that U.S. auto manufacturers lobbied congress to increase diesel emissions standards so they would not have to compete with the European and Asian turbo diesels that blow domestic gasoline engines away.

      But of course they aren't on the U.S. market because the U.S. market doesn't dema More..

      Posted Apr-29-2009 By 

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  • Ford Crown Victoria for life!
    4.6L V8 RWD ==)

    Posted Apr-28-2009 By 

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  • The main problem is that a diesel engine adds anywhere from $4000 to $7000 to the price of the truck. Where I live diesel is $0.20 more per litre than regular gasoline.

    Posted Apr-28-2009 By 

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  • yeah I saw a commercial for GM and every car on it was still giant. Meanwhile japanese auto market is doing just fine.

    Posted Apr-29-2009 By 

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  • Is your PH DEE in being a dumbass or just whining in general? Go drive your Toyota Hilux. Too bad you're not as smart aa you think you are.....

    Posted May-2-2009 By 

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  • They're not the only ones, Audi has TDi variants for all of its models in Europe but they're very reluctant to bring them to the US only recently have they decided to start bringing them over starting later this year with the A3/Q7 and eventually A4.

    Posted Apr-28-2009 By 

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  • i was looking at the 2009 F150 trucks this past weekend, and the trucks are beautiful. I was digusted, however, with the mileage (14city, 19hwy). WTF! Is Ford paying attention? Did they see the gas prices last year? Clueless phuckers.

    Posted Apr-28-2009 By 

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  • If you can't afford to put gas in the vehical you choose to buy, don't buy it. But if you can, who cares?

    Also, if you can't do the maintenance on your vehical yourself, then expect the cost of running that vehical to be a lot higher.

    Diesels have increasingly become harder to maintain yourself due to the computer control devices placed on them. It's all part of a racket the dealers/manufactures are banking on.

    Posted Apr-28-2009 By 

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    • you are totally correct.... way too much electronics....

      my 81 Mercedes diesel is still running for my friends son.....???? Ford messed up when they got off the 7.3 platform..

      Posted Apr-28-2009 By 

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  • It is not what powering the cars, it is that they are third world shit. Ten or more years behind the rest of the world. Get some govt money and catch up or all yank cars will be Jap or German badged cars

    Posted Apr-28-2009 By 

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  • Are American companies this stupid all the time? maybe they need another bailout from the already bankrupt US govt.

    Posted Apr-28-2009 By 

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