Is it any wonder why the American Automakers are failing?
Yet another "we don't think there will be a demand rationale."
April 26, 2009
Where Have All the Diesels Gone?
By CHRISTOPHER JENSEN
New York Times
WITH major advantages in both fuel efficiency and torque output, diesel engines are a natural match for pickups. But the Detroit Three are not in sync on plans to offer diesels in new editions of their light-duty trucks.
While Dodge says yes, Ford is waffling. General Motors says not to hold your breath.
The Dodge Ram will get a Cummins diesel, said Scott Kunselman, vice president for Jeep and truck product development at Chrysler. But he would not say when it will arrive.
A diesel was also planned for next year‘s Ford F-150, but that plan is being reconsidered in light of the big price premium for diesel fuel that developed last summer, said Matt O’Leary, the
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