Let's say, hypothetically, someone was to make a disparaging statement about Fox News and conclude as a news outlet it is way outside of mainstream political thought. Well, then the follow-up appropriate question could be where does that put Fox News' competitors who get just a fraction of the cable news juggernaut's ratings?

Michael Wolff, a contributing editor and columnist Vanity Fair and CNBC regular, told MSNBC's "Hardball" host Chris Matthews on his Oct. 26 program the White House strategy was to marginalize Fox News the same way conservatives once did to liberals, making "liberal" a word with negative connotations. However, he also made the bizarre conclusion that Fox News, which dominates cable news on a regular basis, is "not very popular."