Her eyes are big, blue and adorned with eyeshadow and mascara. Her mouth is accentuated with pink lipstick and long, blonde curls tumble down her back.
She has a wardrobe bulging with pretty, strappy dresses, and each month another £400 worth of new garments are added. Among her many new acquisitions is the attention-grabbing outfit Lexci will be wearing for her moment in the spotlight — high heels and a bikini-style two-piece. If Lexci was in her late teens, her glamorous routine would hardly be worthy of comment. But, disturbingly, she is only three years old.
And although she is barely more than a baby, Lexci is about to enter her first beauty pageant — the Miss Mini Princess UK contest.
Open to girls from babyhood to the age of 13, in its blurb the contest promises to deliver 'the most glamorous in pageants'. Next month, Lexci will be one of around 100 British girls parading down a catwalk in Leicester at the UK's first American-style beauty pageant aimed at such young children.
The contest will include a Baby Princess category for children under 12 months, and a Tiny Princess category for one-year-olds. Lexci will take part in the Little Princess category for two and three-year-olds, where she will be judged on her physical beauty, how good she looks in an eye-catching outfit, a talent such as dancing and, finally, her poise in an elegant evening dress.
The contest has already attracted huge amounts of controversy, not least because of fears that little girls — some still in nappies — will be adopting inappropriately sexualised poses, often in skimpy clothes and caked in fake tan and thick make-up.