Japanese men are getting in touch with their feminine side thanks to a new trend in male lingerie.

They are hitching up their man boobs (moobs), finding out their cup sizes, and getting into male bras.

Akiko is the woman behind this underwear revolution.

She started selling the bras online from her Tokyo shop - The Wishroom.

She said: "I think more and more men are becoming interested in bras.

"Since we launched the men's bra, we've been getting feedback from customers saying like, 'wow, we'd been waiting for this for such a long time!'

"So I think there is a substantial customer base that was waiting to see this kind of product."

The bras cost around £20 each, come in a variety of sizes, and are available in black, white or pink.