Fun Fact: YRC traces its origins to 1924, when A.J. Harrell, an Oklahoma
City entrepreneur, founded a bus and taxi service that he named Yellow
Cab Transit Co. He shortened the name to Yellow Transit Co. in 1926.

Back
in those early days, Harrell hired chemists at E.I. DuPont™ to
determine the safest color on the road. Their research led to Swamp
Holly Orange, the natural color of berries on the Swamp Holly shrub.
When he was told Swamp Holly Orange was the color most visible from the
greatest distance, Harrell didn't miss a beat. "All right," he said.
"Then that's the color for Yellow."

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