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Could the detainee center at Guantanamo Bay be saved with a drastic rebranding effort? Give it a new name and increased transparency, and some marketing and public relations experts say yes.
By Joshua Rhett Miller
Friday, May 22, 2009
What if you gave it a name like "Shining Sands" or "Ocean Breeze" instead of ... Gitmo?
The prison center at Guantanamo Bay is destined to be closed down in January because "the name itself is a condemnation" of U.S. anti-terrorism strategy, Defense Secretary Robert Gates said Friday.
But while it has become a "taint" on America's reputation, according to Gates, the prison facilit
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