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New Israeli law bans use of too-skinny models in ads -by CNN

March 20th, 2012

Israel has passed a law banning the use of underweight models in advertising. The legislation, known as the "Photoshop Law," also requires that agencies tell their audience if they've digitally altered pictures to make models look thinner.

"This is such a happy day for me, and it should be for everyone in the modeling business," said Israeli modeling agency owner Adi Barkan, who has been working in fashion for more than 30 years. He said he lobbied Knesset members for years to get a law like this passed.

"All over the world, 20 years ago, we saw girls who were skinny, but today we see girls who are too, too skinny," he said. "They are dying. The business only wants the skinny girls. So the girls, they stop eating. It's terrible. We must be more responsible and say to them that it doesn't have to be that way."

The new law prohibits the use of models with a body mass i

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Added: Mar-24-2012 Occurred On: Mar-24-2012
By: aydeo
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Tags: New law, Ban, Underweight models, Advertising
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