Hyundai Motor America announced plans to advertise during the nation's largest sporting event, the National Football League's Super Bowl. Hyundai's purchase of two 30-second spots during the third and fourth quarters marks the company's first Super Bowl advertising effort since 1989. The ads will air on the game broadcast Sunday, February 3, 2008.

"The Super Bowl is a must-see event for nearly 100 million people and we want every one of them to know that Hyundai is America's next great car company," said Joel Ewanick, vice president of Marketing for Hyundai Motor America. "Hyundai marketing continues to step out in big ways, and the Super Bowl is as big as it gets."