The transformation from a more traditional color to broccoli green
and sunrise orange definitely draws attention, and that’s exactly the
point. Brainiacs From Mars is using the homes as a way to advertise its
“This is our business card and it works a lot better than that,”
Brainiacs From Mars CEO Romeo Mendoza told ABC News. “It’s telling
people we are an out-of-the-box, high-impact firm. … The average person
gets bombarded with 35,000 ads a week, so it’s hard to really stand
The firm has only painted one house and says its goal is to paint 100
homes by the end of the year. It will have a lot of options to choose
from after receiving more than 38,000 applications.
Click here to submit an application for your house.
“It’s definitely a two-way street,” Mendoza said. “We are able to help the homeowners and the homeowners are able to help us.”
According to Mendoza, the houses will be chosen based on “what feels
right,” and while there are a lot of factors, he stresses the one thing
that does not matter is location.
“It’s based on everything but location. The location makes absolutely
no difference to us,” he said. “This home gets attention and does it’s
job no matter where it is. And because it does that we are able to paint
The campaign has already surpassed the company’s wildest
expectations. Because of the publicity from the one home already
painted, in Buena Park, Calif., Brainiacs From Mars said it has landed
new contracts and more than doubled its original staff of 12.
“It’s done tremendous things for us,” Mendoza said. “Ultimately, we’d
like to do as many [homes] as possible. It’s effective for us to reach
more clients and help homeowners at the same time.
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