Dutch start-up Bullseye WiFi will in the second half start deploying free, fast, broadband internet via WiFi in 37 city centres (G36) of the Netherlands. The company said that the Netherlands will in this way be the first European country to connect its largest cities to free WiFi.
Bullseye WiFi users need only accept the terms once to automatically and anonymously access free, unlimited internet in all the city centres. Users will be able to access the internet and services such as surfing, listening to music, watching YouTube, or making calls via FaceTime or Skype.
Director George Seton said that every municipality wants a Wi-Fi network in its city but lacks the money to deploy and then maintain it.“ Bullseye WiFi originated from a think tank of entrepreneurs, including Seton, Rolf Boerkoel, Ali Dikilitas, Henri Gerrits, Koos Boersma, Joachim Dreyer, Scott Doenecke, Arko van Brakel and Ward Termeer.
The company told Telecompaper that it will earn its money from advertising. Users of the Wi-Fi network will get an advert every five minutes, lasting three seconds. Advertising will initially be general but in the future, the company will also consider to extent these advertisements can be tailored to user preferences, Seton said.
“Our way of advertising will not hinder user experience in any way. For example, when starting an app, users may first get an ad but they can then continue with their application. When surfing, users will get a pop-up ad which will disappear after 3 seconds," Seton said.
Bullseye WiFi expects deployment to take one year.
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