We Con the World is a viral video produced in 2010 by the Israeli online comedy program Latma TV, a Saturday Night Live-like parody show. CBS News characterized its goal as "to hit back at worldwide condemnation of Israel following Monday's raid on a Gaza-bound aid flotilla" with parody.
The director of the website, Latma TV, Shlomo Balas, told a reporter for the Israeli newspaper Yedioth Ahronoth that he had decided that it was important to respond with satire after listening to the press on the day of the Gaza flotilla incident. “I immediately called the site editor, Caroline Glick, and said to her, 'We have to do something.’ ”
Caroline Glick described the video as a parody featuring the "Turkish-Hamas 'love boat' captain, crew and passengers in a musical explanation of how they con the world." And told the press that, "We think this is an important Israeli contribution to the discussion of recent events and we hope you distribute it far and wide."
The video satirizes the purportedly peaceful intentions of the political activists aboard the MV Mavi Marmara, the Turkish-owned flagship that led the "blockade busting" Free Gaza Gaza flotilla. The comic pretense is that the troupe is broadcasting an interview with the ship's captain and crew made before the ship sailed for Gaza. As in an old-time American musical, the captain and crew break into song, explain how to con "The world, the web and CNN." The trick, they explain, is "You just gotta call yourself , An activist for peace and human aid." Then you can carry a a knife, attack solders and, "The truth will never find its way to your TV."The "faux-activists" in the video wave "knives and batons" as they sing: "We'll make the world abandon reason / We'll make them believe that the Hamas is Momma Teresa," and, "As Allah has shown us / For facts there's no demand." The captain of the parody crew shouts "Ithbah al-Yahud", "Death to the Jews," in Arabic.
Footage of self-styled peace activists on the ship attacking the IDF boarding party with knives and clubs is interspersed with the music.
The video uses the tune and style of the famous 1985-video "We Are the World," by Michael Jackson and Lionel Richie. Caroline Glick makes an appearance in the chorus, in the brown dress and keffiyeh.
Robert Mackey of the New York Times characterizes the video as "suggests(ing) that the activists on board the flotilla were, in fact, violent provocateurs." Jeff Stein of the Washington Post characterized the video as "an Israeli PR blunder," but quotes a CIA agent who calls it "pretty clever agitprop."  Writing on the Huffington Post, journalist Eileen Read called on the Jerusalem Post to fire Caroline Glick. 
Iran's Press TV asserted that the video "triggered a new tide of global outrage," when it was circulated two days after the Gaza flotilla incident.
The video was heavily criticized by left-leaning web sites including Salon.com.
 Diplomatic kerfuffle
The video attracted attention when the Israeli Foreign Ministry press office sent it to a list of journalists, and three hours later sent an apology describing the emailed video as having been "inadvertently released."   Iranian Press TV characterized the video release by the Israeli Press Office (GPO) as "add(ing) insult to injury."
Israeli spokesman for the Office of the Prime Minister, Mark Regev, told The Guardian that "I called my kids in to watch it because I thought it was funny. It is what Israelis feel. But the government has nothing to do with it."
 Viewership and translations
The video achieved worldwide attention, getting over 2 million views in less than a week.
YouTube has versions with subtitles in Hebrew, English, French, Russian and Portuguese.
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