The Ministry of Health wants New Zealand to be smoke free by 2025 and the suggested increase gives the first hint of the drastic measures being discussed.
A document released under the Official Information Act to the country's 3 News website features a number of pricing scenarios - with the most extreme showing a single cigarette costing the equivalent of £2.50.
One option being considered is a 10% increase on a pack of 20 cigarettes year-on-year from 2013 to 2025, meaning it would cost $40 (£20) a pack by 2024.
But a second scenario would see packs at $100 each by 2020, achieved by an immediate shock rise of 30% to 60%, with on-going increases of 30% each year after that.
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And don't think that since you aren't in New Zealand that this won't affect you. The anti-smoking through taxation campaign is worldwide, so expect your country to impose this tax, too.
Remember, they are doing it for your own good.
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