Commercial signs could be plastered at the Golden Gate Bridge visitors center and the nearby plaza under a corporate sponsorship plan that took a step forward Friday.
The plan is designed to raise millions of dollars to help maintain and restore the bridge. If approved next month, it might also brand the buses and ferries operated by the Golden Gate Bridge, Highway and Transportation District.
It would not, however, involve signs on the bridge or toll booths. And, officials say, the bridge district would not directly endorse the products of the business partners. There are no plans to actually rename the bridge in honor of any of the Bay Area's homegrown, nationwide or multinational businesses.
Some directors, including San Francisco Supervisor Jake McGoldrick, voiced concern about the idea and how using such fundraising techniques might commercialize the historic bridge and tar
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