Prior to this concert performance, 1966/67 The Experience had only been playing in the UK / Sweden and other Euro venues, with none other than The Beatles and The Rolling Stones as their most ardent and vocal fans. Word was spreading fast. Manager Chas Chandler booked them into the Monterey event, and the rest as they say, was musical history.
Introduced by Brian Jones, of the Rolling Stones – the opening 3 songs: "Killing Floor", "Foxy Lady" and "Like a Rolling Stone".
The Monterey International Pop Music Festival was a three-day concert event held June 16 to June 18, 1967 at the Monterey County Fairgrounds in Monterey, California. Monterey was the first widely-promoted and heavily-attended rock festival, attracting an estimated 200,000 total attendees with 55,000 to 90,000 people present at the event's peak at midnight on Sunday.It was notable as hosting the first major American appearances by Jimi Hendrix and The Who, as well as the first major public performances of Janis Joplin and Otis Redding.
The festival was planned in just seven weeks by promoter Lou Adler, John Phillips of The Mamas & the Papas, producer Alan Pariser, and publicist Derek Taylor. The festival board included members of The Beatles and The Beach Boys. The Monterey location had been known as the site for the long-running Monterey Jazz Festival and Monterey Folk Festival; the promoters saw the Monterey Pop festival as a way to validate rock music as an art form in the way jazz and folk were regarded.
The artists performed for free, with all revenue donated to charity, with the exception of Ravi Shankar, who was paid $3,000 for his afternoon-long performance on the sitar. Country Joe and the Fish were paid $5,000 not by the festival itself, but from revenue generated from the D.A. Pennebaker documentary.
The festival was later hailed as a triumph of organization and cooperation, setting a standard that few subsequent festivals have ever matched.
Almost every aspect of The Monterey International Pop Festival was a first: although the audience was predominantly white, Monterey's bill was truly multi-cultural and crossed all musical boundaries, mixing folk, blues, jazz, soul, R&B, rock, psychedelia, pop and classical genres, boasting a line-up that put established stars like The Mamas and the Papas, Simon & Garfunkel and The Byrds alongside groundbreaking new acts from the UK, the USA, South Africa and India.
In: Arts and Entertainment, Other Entertainment
Tags: Jimi Hendrix, Monterey Pop Festival, Classic Rock, Rock n Roll, Guitar Legend, Music
Location: Monterey, California, United States (load item map)
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