Bill O'Reilly decided to bring in Fox's newest big-name hire, John Stossel, to help buck up his annual pledge drive in the War on Christmas.

And Stossel -- who is no innocent in the ways of ideological reporting himself -- actually seemed embarrassed by it all -- mainly because O'Reilly was stooping to the lowest reporting methods possible to make his point.

Namely, he was citing as somehow authoritative ("I trust the folks") an online poll from an outfit called "StandForChristmas.com". Stossel briefly mentions that it actually was run by another group, and O'Reilly talks over him and emphasizes that it's "StandForChristmas."

Of course, "StandForChristmas" is actually run by the religious-right cranks at James Dobson's Focus on the Family. So there's an obvious bias built into the poll and its potential viewers in the first place. And then to treat the results of any open online poll as meaningful in any real sense is just palpable nonsense.

Stossel obviously understands this, and mostly tries to work his way around O'Reilly's insistence that the poll means something by just repeating its results.