New Zealand Dairy chiefs in Bangladesh have been forced to pull a risque ad campaign in the conservative Muslim country after receiving complaints.
The ad for the Diploma brand of milk powder, which has appeared in newspapers, on TV and on billboards, features a young woman suggestively licking milk from around her mouth. The New Zealand Dairy logo features prominently.
Trade Minister Tim Groser yesterday said the image was "totally inappropriate".
New Zealand Council of Women president Elizabeth Bang thought the billboard was offensive and was disappointed people would associate it with New Zealand. "We should not be having our name on things like that overseas," she said.
New Zealand Dairy Products Bangladesh managing director Samsul Alam Mallick said that in the television version of the ad the woman was overjoyed that she had the strength to study until midnight after dri
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