River Island have done it again with this jolly video. Featuring the same bevvy of talent as their
Spring/Summer 2012 campaign, we see models Sid, Ryan, Marloes, Eliza, Jacob and Alejandra acting out a series of comical dance routines in accordance with a rather tongue-in-cheek narrative.
The fun bit? This is a wholly interactive concept. The high-street retailer are offering you the chance to become the models by launching the ‘Vogue Off’ Facebook application on March 5th. Simply place you and your fellow fashion loving friends faces into the program to see what
you all look like busting some serious moves.
In: Other Entertainment
Tags: River, island, vogue, off, fashion, clothes, spring, summer, 2012
Location: London, England, United Kingdom (UK/GB) (load item map)
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