A new research study sheds light on a behavior that is consistent
among many species – that is, making decisions based upon the actions of
Scientists at the University of Leeds believe they may have found why
humans flock like sheep and birds, subconsciously following a minority
Researchers discovered that it takes a minority of just five per cent
to influence a crowd’s direction – and that the other 95 per cent
follow without realizing it.
The findings could have major implications for directing the flow of
large crowds, in particular in disaster scenarios, where verbal
communication may be difficult.
“There are many situations where this information could be used to
good effect,” says Professor Jens Krause of the University’s Faculty of
“At one extreme, it could be used to inform emergency planning
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