An Aids-awareness advert depicting Adolf Hitler having unprotected sex has been condemned by mainstream health charities for stigmatizing people infected with the virus.
The provocative commercial, which ends with the tag-line "AIDS is a mass murder", aims to scare young people into using condoms by associating the deadly disease with the German dictator.
In the highly-sexualised clip, a couple undress and begin to make love in a dimly-lit bedroom.
But what appears to be a typical, if steamy, advert for perfume or underwear takes a macabre twist when the camera pans to man's face at the moment of climax - revealing him to be Adolf Hitler.
The commercial has been released to coincide with 2009 World Aids Day, but established HIV/Aids charities have distanced themselves from its message, saying that it could make life more difficult for sufferers.
"This advert has absolutely nothing to do with us or World AIDS Day campaigns in the UK, which we coordinate," a spokeswoman for the National AIDS Trust said.
"Nor does it have anything to do with World AIDS Campaign who coordinate international campaigns and this year are focusing on human rights of people living with HIV.
"Of course there are many HIV organisations that run their own campaigns, however I think the advert is incredibly stigmatising to people living with HIV who already face much stigma and discrimination due to ignorance about the virus.
"On top of this it fails to provide any kind of actual prevention message (e.g. use a condom) and may deter people to come forward for testing.
"The advert is also inaccurate because in the UK thanks to treatment HIV is a manageable condition that does not necessary lead to AIDS."
The commercial was apparently produced by the Hamburg-based advertising agency das comitee on behalf of a small German Aids awareness group called Regenbogen e.V.
The group could not be contacted for comment this morning, but defended its controversial tactics on the "AIDS is a mass murder" campaign website.
"The campaign is designed to shake people up, to bring the topic of Aids back to centre stage, and to reverse the trend of unprotected sexual intercourse. Because anyone can become infected," the website states.
It also features poster adverts showing other naked tyrants Saddam Hussein and Joseph Stalin spreading the infection.
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