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Brilliant Ad Uses A Burglary To Boost Sales

[19 Jan, 2012] Store chain owners in Brazil have come up with an unorthodox new campaign called "Turning Lemon into Lemonade", and for a good reason.

The lemon in this case was a burglary that occurred at one of the chain's outlets in Sau Paulo. "The store had been broken into a few months before. the images are of the second round", says founder and CEO of the brand, Ron Meisler. "After the second theft we had to put in a grill to protect the showcase,"

According to the police report recorded on December 6, £ 40,000. worth of goods and two mannequins were stolen that night.

To Meisler, it's a kind of whimsical revenge: "They stole my clothes so we stole their image. Hopefully they will become upset and complain," he says.


Translation by:
[the-tubez.prochan.com]


Added: Jan-20-2013 Occurred On: Jan-20-2013
By: tubezzz
In:
Other News, WTF, Creative
Tags: brazil, store, ad, burglary, commercial
Location: Brazil (load item map)
Marked as: featured
Views: 28540 | Comments: 147 | Votes: 27 | Favorites: 16 | Shared: 68 | Updates: 0 | Times used in channels: 3
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