In a world where the loudest voices quickly rise to the top, we're
missing chances to capitalize on people who prefer quiet contemplation
to conversation domination, says an advocate for introverts.
In her new book: "Quiet: The Power of Introverts," Susan Cain argues
that society's emphasis on those who command attention can have a
negative impact on business and beyond. Failure to promote the most
thoughtful among us can lead to missed innovation opportunities and an
office culture where only half of a company's employees' needs are being
met, she says.
"Many of the great achievements of the 20th century and beyond have
come from people who were more introverted and had this need to go off
by themselves and think deeply," Cain told CTV's Canada AM on Thursday.
She says the modern paradigm of open office environments and
collaborative projects makes work more difficult fo
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