There they go again.

For the fifth time since July, the first family has set plans to board Air Force One for a frilly vacation, a 10-day return trip to exclusive Martha’s Vineyard where they are expected to stay at the 28-acre oceanfront Blue Heron Farm that rents for up to $50,000 a week.

But first the Obamas will be traveling to the Gulf Coast of Florida for a mini-vacation as a way to encourage other vacationing Americans to head to the beaches that have been shunned by tourists worried about oil-slicked sands due to the Gulf oil spill.

They are expected to travel to Florida this weekend, return to Washington for a few days then it’s off to the Massachusetts island August 19.