"Born to Buck" is a claim by the rodeo industry, meaning that rodeo horses are bred specifically to buck. This video shows "Born to Buck" to be a lie. Watch what rodeo people did at the 2007 National High School Rodeo Association Finals in Springfield, Illinois, when a court order barred them from shocking or stabbing animals. Then see if you think rodeo animals are really "Born to Buck."

Coca-Cola is a major sponsor of rodeo animal abuse.