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Billboard in Lima, Peru Produces Drinking Water out of Air

Finally, a Billboard That Creates Drinkable Water Out of Thin Air

I've never cared much for billboards. Not in the city, not out of the city — not anywhere, really. It's like the saying in that old Five Man Electrical Band song. So when the creative director of an ad agency in Peru sent me a picture of what he claimed was the first billboard that produces potable water from air, my initial reaction was: gotta be a hoax, or at best, a gimmick.

Except it's neither: The billboard pictured here is real, it's located in Lima, Peru, and it produces
around 100 liters of water a day (about 26 gallons) from nothing more than humidity, a basic filtration system and a little gravitational ingenuity.

Let's talk about Lima for a moment, the largest city in Peru and the fifth largest in all of the Americas, with some 7.6 million people (closer to 9 million when you factor in the surroundi



Added: Aug-6-2013 
By: weldongrisham
In:
Creative
Tags: lima, peru, billboard, drinking water
Location: Lima, Lima, Peru (load item map)
Marked as: repost
Views: 3813 | Comments: 16 | Votes: 5 | Favorites: 2 | Shared: 73 | Updates: 0 | Times used in channels: 3
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