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How McDonald's Conquered France

How McDonald's Conquered France

The fast-food chain's most surprising success.

By 2007, France had become the second-most profitable market in the world for McDonald's

By Mike SteinbergerPosted Thursday, June 25, 2009, at 1:43 PM ET

McDonald's in Paris with the Arc de Triomphe in the background

In his new book, Au Revoir to All That: Food, Wine, and the End of France[i], Slate wine columnist Mike Steinberger examines the startling decline of French cuisine over the past few decades, explaining how a country that turned eating and drinking into an art form has lost its touch for cheese, wine, food, and fine dining. In yesterday's excerpt, Ste

Added: Sep-7-2011 Occurred On: Sep-7-2011
By: RustyButter
Tags: McDonalds, McDo, fast food, French cuisine, culinary, American, hamburger, fries, Coke, super size
Location: France (load item map)
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