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Parents freaking upset about offensive sandwich

A soon-to-be-opened sandwich shop in Gothenburg that uses a coarse English swearword in its marketing has raised the hackles of immigrants and natives alike. The owner says it's a question of humour.

Published: 02 Apr 2014 15:59 GMT+02:00
Updated: 02 Apr 2014 15:59 GMT+02:00

Two brothers are set to open a new eatery in Gothenburg and have given their venture the name "A Fucking Awesome Sandwich." While owner Christian Ingber says he often heard the cuss word used in a positive sense during his years living in New York, a fellow American-Gothenburger has taken extreme offence at the new venture.

"Swedes use the English language and use curse words and think it's cute and charming," American-Swede Karen Rowland, who used to run a network for expat women in Gothenburg, told The Local. "It's part of their lexicon but also I think they don't realize ho

Added: Apr-2-2014 Occurred On: Apr-2-2014
By: gemini
Other News, WTF
Tags: Parents, freaking, upset, about, offensive, sandwich,
Location: Gothenburg, Vastra Gotaland, Sweden (load item map)
Views: 2461 | Comments: 61 | Votes: 2 | Favorites: 1 | Shared: 0 | Updates: 0 | Times used in channels: 3
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