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All Guantanamo Needs Is Some Rebranding, Marketing Executives Say

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Could the detainee center at Guantanamo Bay be saved with a drastic rebranding effort? Give it a new name and increased transparency, and some marketing and public relations experts say yes.

By Joshua Rhett Miller
Friday, May 22, 2009

What if you gave it a name like "Shining Sands" or "Ocean Breeze" instead of ... Gitmo?

The prison center at Guantanamo Bay is destined to be closed down in January because "the name itself is a condemnation" of U.S. anti-terrorism strategy, Defense Secretary Robert Gates said Friday.

But while it has become a "taint" on America's reputation, according to Gates, the prison facilit

Added: May-22-2009 Occurred On: May-22-2009
By: copperdog2
Tags: Gitmo, guantanamo, interrogation, waterboarding, detainee, Bush, Obama
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  • Sure, and airplane crashes are simply "undesireable air/ground interfaces" - or maybe even "early arrivals"

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