Bank of America Promotes New Flick, Raises Concerns
Controversial coupon promotion offers free 3-D upgrades
By LEANNE TA
Updated 7:57 PM EDT, Fri, Mar 20, 2009
A week before it hits theaters, DreamWorks Animation's newest flick is already raising a few eyebrows.
The much-hyped Monsters vs. Aliens, an animated film featuring Reese Witherspoon, is receiving a boost from Bank of America, which is offering its customers a free upgrade to see the movie in 3-D, Forbes reported.
The move has prompted criticism from those concerned with the bank's use of the massive bail-out funds it recently received.
"We find it odd that a bank that just received $45 billion in government aid is paying for consumers across the U.S. to see a movie in 3-D vs. 2-D at no extra cost," wrote Pali Research analyst Richard Greenfield in his blog (registration required).
Bank of America spok
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