Safe Mode: On
Brilliant Ad Uses A Burglary To Boost Sales

[19 Jan, 2012] Store chain owners in Brazil have come up with an unorthodox new campaign called "Turning Lemon into Lemonade", and for a good reason.

The lemon in this case was a burglary that occurred at one of the chain's outlets in Sau Paulo. "The store had been broken into a few months before. the images are of the second round", says founder and CEO of the brand, Ron Meisler. "After the second theft we had to put in a grill to protect the showcase,"

According to the police report recorded on December 6, £ 40,000. worth of goods and two mannequins were stolen that night.

To Meisler, it's a kind of whimsical revenge: "They stole my clothes so we stole their image. Hopefully they will become upset and complain," he says.

Translation by:

Added: Jan-20-2013 Occurred On: Jan-20-2013
By: tubezzz
Other News, WTF, Creative
Tags: brazil, store, ad, burglary, commercial
Location: Brazil (load item map)
Marked as: featured
Views: 28600 | Comments: 147 | Votes: 27 | Favorites: 16 | Shared: 68 | Updates: 0 | Times used in channels: 3
You need to be registered in order to add comments! Register HERE
Sort by: Newest first | Oldest first | Highest score first
Liveleak opposes racial slurs - if you do spot comments that fall into this category, please report them for us to review.