McDonald’s Franchise Owners Confirm: Fast Food Giant “Facing Its Final Days”



San Diego, CA — Embattled fast food giant McDonald’s is making headlines yet again. The company has just launched its much advertised all-day breakfast program, but as that campaign rolls out, franchise owners are voicing their concerns over what may be the company’s dying days.
As we covered at theantimedia.org/mcdonalds-shrinks-for-the-first-time-in-ove, the McDonald’s franchise has been shrinking for the first time in the company’s over 40 year history:

“McDonald’s time.com/3832101/mcdonalds-closing-stores-2015/ that it would be closing 700 ‘underperforming’ locations, but because of the company’s sheer size — it has 14,300 locations in the United States alone — this was not necessarily a reduction in the size of the company, especially because it continues to open locations around the world. It still has bigstory.ap.org/article/fba7276a0e4241fda7dac7cacd505722/apn the locations of Burger King, its closest competitor.”

However, for the franchisees, the picture looks much worse than simply 700 stores closing down.

“We are in the throes of a deep depression, and nothing is changing,” a franchise owner wrote finance.yahoo.com/news/mcdonalds-franchisees-brand-deep-depr to a financial survey by www.nomura.com/.“Probably 30% of operators are insolvent.” One owner went as far as to speculate that McDonald’s is literally “facing its final days.”

Franchisees have also been complaining about the erratic nature of McDonald’s corporate decision-making process. As finance.yahoo.com/news/mcdonalds-franchisees-brand-deep-depr, “The lack of consistent leadership from Oak Brook is frightening, we continue to jump from one failed initiative to another.” They are likely referring to the company’s theantimedia.org/mcdonalds-considers-organics-worst-monthly- that have been implemented recently to slow the bleeding of younger customers as they choose healthier, more local options en masse. As Anti-Media also theantimedia.org/mcdonalds-shrinks-for-the-first-time-in-ove,

“Though the chain has dominated the fast food market for decades, recent competition and health consciousness has challenged the popularity of its product. The growth of chains like Chipotle, which recently https://chipotle.com/gmo, has reportedly diverted customers away from McDonald’s. Additionally, the company is www.businessinsider.com/mcdonalds-is-losing-young-customers- while the rise of boutique burger chains such as Five Guys has put a dent in profits.

[…] The increased closures denote a growing shift in dietary preferences among Americans. This is consistent with www.theguardian.com/us-news/2015/may/26/taco-bell-pizza-hut- by fast food chains to remove toxic chemicals from their ingredients, as well as with the exponential www.usatoday.com/story/money/2015/05/07/whole-foods-cheaper-.”


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