Diet Pepsi Announce Return Of Deadly Aspartame

Diet Pepsi have decided to reintroduce the poisonous chemical
aspartame back into their drinks claiming that they can no longer
afford to use healthier alternatives.
suffered a sales plummet following a reformulation of its drink last
summer which removed the controversial sugar alternative. reports:

says it will offer “Diet Pepsi Classic Sweetener Blend” made with
aspartame starting in September, in 12-ounce cans, 2-liter bottles and
20-ounce bottles. The move is intended to appease fans who don’t like
the taste of the reformulated drink, which is made with the artificial
sweetener sucralose.But PepsiCo Inc. said Diet Pepsi made with
sucralose, commonly known by the brand name Splenda, will remain its
primary diet soda offering. Those cans will be silver, while the
“classic” Diet Pepsi with aspartame will be come in light blue
PepsiCo removed aspartame from Diet Pepsi in August, it said the change
was the No. 1 request by customers. Industry executives have blamed the
declining sale of diet sodas on concerns people have about the
ingredient. Several years ago, Coca-Cola Co. tested ads in select
newspapers defending the safety of the sweetener.PepsiCo’s
replacement of the sweetener from Diet Pepsi tested the theory that it
was to blame for fleeing customers, but the plan seems to have
backfired.In the first quarter of this year, sales volume for Diet Pepsi sank 10.6 percent, according to industry tracker Beverage Digest.

Diet Coke, which stuck with aspartame, saw volume decline a more moderate 5.7 percent.

had been linked to cancer in lab mice, but it is approved for use and
the Food and Drug Administration says more than 100 studies support its
safety. PepsiCo’s decision to bring back Diet Pepsi with aspartame was
first reported by the publication Beverage Digest.Meanwhile,
PepsiCo also said Monday that Pepsi MAX will be re-introduced as Pepsi
Zero Sugar in the U.S. and will still contain aspartame.Shares of
PepsiCo Inc. slipped 13 cents to $101.85 amid a broad market sell-off.
Its shares are up more than 7 percent over the past year.



By: Grover3 (790.00)

Tags: Diet Pepsi, Aspartame, PepsiCo, Beverage Digest, Diet Coke, Food and Drug Administration, Pepsi MAX, poison, cancer

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