Cranick lives outside of the city limits and he admits that he forgot to pay a $75 annual service fee that would have provided him with fire protection. Firefighters wouldn't lift a finger, much less the hoses that might have saved the house.

The fire reportedly started in some barrels outside. As the flames crept closer to the home, Cranick says he offered to pay whatever it would take. The plea fell on deaf ears. Hours later, the home was gone.

So were three dogs and a cat.

"They coulda' been saved if they put water on it. But they didn't do it," Cranick told MSNBC.

The South Fulton firefighters did show up and managed to save a neighbor's field. The neighbor had paid the fee. But they would provide no heroics for the Cranicks. A local news report shows them climbing back on their trucks, flames still dancing over what was once the family's home.