Corporate Responsibility - Walk Disney promotes it works in its corporate responsibility, yet does the unthinkable, at a place where graffiti crimes against society should never be used to make a few dollars, we find a Micky Mouse clad t-shirt with the word Micky written in graffiti style, with a can of paint showing as well as dripping paint and Micky looking over his shoulder as graffiti criminals might do. What was Disney thinking? Their website boast their Corporate Responsibility which we will quote here:
At The Walt Disney Company, we believe that being a good corporate citizen is not just the right thing to do; it also benefits our guests, our employees and our businesses. It makes the Company a desirable place to work, reinforces the attractiveness of our brands and products and strengthens our bonds with consumers and neighbors in communities the world over. The Company has put in place a comprehensive, integrated approach to corporate responsibility, building on our established infrastructure for addressing crucial issues related to the environment, community, workplaces and product development. Special emphasis has been placed on how these issues affect our key audience of kids and families. "
So we ask you this, in selling this shirt depicting a criminal act, is Disney being a good corporate citizen? Does this reinforce the attractiveness of their brand?
They also state that Special emphasis has been placed on how these issues affect their key audience of kids and families. Our question is this, does helping promote this criminal act fit within their own guidelines?
You be the Judge!
The Disney corporation should remove these items from their shelves, and then reread their own corporate responsibly guidelines and apologize to all those parents out there that try to teach their kids to obey the law and respect the property of others.
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