.
Every year Cadbury Icecreamland surpass themselves in providing unique
and thrilling environments for their lolly-licking patrons and
aficionados.



Their latest jape is to challenge fans to eat a Cadbury Flake 99 ice
cream upside-down on a roller coaster at speeds of over 40mph and pulling
over 3Gs - and then repeat the same feat going backwards whilst being
splattered in a veritable blizzard of Cadbury ice cream.